Lucy Mowatt

I edited Village Life and Uncovered magazines on behalf of Archant Dialogue from 2012-2015. From ideation to commissioning, writing and editing, I worked with the client, design and advertising sales teams to produce six magazines every quarter.

Advice article about working from home for a local insurance broker

You'll be spoiled for choice when it comes to fascinating shore excursions on a cruise to the Eastern Mediterranean. Incorporating Greece, Slovenia, Cyprus, Montenegro, Albania, Bulgaria, Turkey, Israel and Croatia, the Eastern Mediterranean lies thick with history.
As you would expect, many cruise ship excursions offer tours to historic sites. But for those who don't simply want to board a bus for a bit of sightseeing, there's no shortage of opportunities to take part in out-of-the-ordinary ...

Article about the rise in cyber crime during COVID-19 pandemic

As we come to the close of the first official week of lockdown, there’s been a lot of news and advice flying around on the web. To help you sort the wheat from the chaff, we’ve compiled some of the most useful tips and links we’ve seen so far, so you have the most relevant, useful information at your fingertips.
Useful Links for Businesses
First up, we wanted to point you in the right direction of official sources of information, so you don’t have to rely on secondhand news.
UK Government:
Fr...

“I’m sorry, the copy still isn’t quite right.”

“Could you be more specific?”

“I don’t know. It just doesn’t feel like the sort of thing we’d say.”

“Oh, I see. Could you send over a copy of your tone of voice guidelines?”

“A tone of what now?”

Hands up if this conversation feels familiar. The chances are, you’ve been in a similar situation at some point in your career, either as the client or the consultant.

I know I have. As a writer, editor and marketer at Method Marketing, there have been t...

I edited British Showjumping magazine from 2012-2015 on behalf of Archant Dialogue. Working with the Marketing Manager at British Showjumping, I would develop article briefs, commission writers and write articles myself. I would work with the design and advertising teams to ensure the magazine was laid out according to brand guidelines, signed off and send to print on deadline.

If your brand is looking to break into new international markets, chances are you’re considering a move into China. That’s hardly surprising, given that the country has a population of around 1.4bn people and a growing middle class with increasing levels of disposable income.
And thanks to the internet, it’s easier than ever to get started; you don’t even need a physical presence in the country. But before you rush out and start setting up your website, here are our top six points to consider...

Everyone knows that vacations are good for the mind and the spirit, but they also can be bad for the waistline -- especially if you're on a cruise. All that delicious food, combined with a break from your normal exercise routine, means you often go home carrying a few extra pounds -- and not just in your luggage!
If you want to stay trim on your next cruise, or hate the thought of messing up your current exercise regime, there are plenty of imaginative ways to work out without setting foot in...

BDH Tullford explores 7 ways to get your creative juices flowing when working on an in-store promotional campaign.

PR article exploring whether it was cheaper to live on a cruise ship than in London. Secured coverage in more than 100 outlets and campaign was shortlisted for a Drum award.

In mid-2015 I interviewed full-time fashion blogger Amber McNaught of ForeverAmber.co.uk as part of a series of articles about influencer marketing.
I’m republishing it here because her answers are a great resource for anybody starting out. They’ll help you get an insight into the lives, priorities and frustrations of online influencers, so you can build a lasting, beneficial partnership for your brand.
1. When did you start blogging and why?
I started blogging in 2006, and it was basically j...

Having consumed an inordinate amount of 30 Rock over the past few months, it’s become increasingly clear that I have a bit of a thing for Alec Baldwin. Or, to be more precise, with Jack Donaghy, Head of East Coast Television and Microwave Programming.
How do I know it’s got to obsessive levels? Because I watched the film Glengarry Glen Ross in an attempt to overcome withdrawal symptoms in a week in which I couldn’t get my 30 Rock fix. I watched it even though it’s sweary, rude and full of col...

Most people know the names of the Sicily and Sardinia -- the two biggest islands in the Med -- but there are hundreds of smaller Italian islands to be explored, from the Aeolian to La Maddelena islands, you could easily spend the rest of your holidays hopping between them all.
And that's without considering all the culture to be discovered once you're there. Located in a prime position in the central Mediterranean, most of Italy's islands have been fought over for centuries, with everyone fro...